After going through some of the Micro Moments of a potential finance buyer, Orient Finance together with team Enfection recently worked on a creative approach to engage with them.
We used the annual budget announcement as a key moment and studied past budget related data to further understand the user behaviour and they created the world’s first Facebook based ‘budget-bot’ as a platform to answer queries related to the annual budget proposals.
The budget-bot was created in three phases
The budget-bot was placed and was accessible through Facebook, (a common platform used by 5.8mn Sri Lankans) in order to capitalise on the social chatter.
This was relatively a new concept for Sri Lankans but an exciting way to engage with potential clients whilst enhancing the customer experience when providing unique solutions for their budget related questions.
651 Kotte Rd, Kotte,
Sri Lanka
