Design Lab Update

Mixed Reality Design

In our continuous bid to innovate in the design space, the design team embarked on creating a unique real+design type of experience for one of our clients; Rocell. Due to the simplicity of disseminating the key message and the simplicity of creative applications.

This specific design language is trending right now. With Versatile applications on designs plus videos, makes the creatives look unique and interesting and captures the audience (consumer/viewer). Below is an example of one of the designs. 

We got inspired by Da Vinci’s vitruvian man and the way he used mixed reality. We applied a similar sketch concept to this design and the idea was to show that “every design starts with a novel thought”. The markings on the sketch shows every reason a curve or corner is added to the design which also brings out the design thinking behind brand Rocell.