Introduction

Ah, Valentine’s Day. The season of roses, heart emojis and yet another Ed Sheeran ballad on loop.

But in 2025, the HONOR smartphone, distributed locally by Singer, decided to shake up the usual love song playlist, with a little help from Enfection.

Enfection, in partnership with HONOR, launched an AI-powered love song generator; an interactive platform that lets users create personalised love songs based on their unique stories. Think Spotify meets Shakespeare, but your phone is the DJ.

The Project

At the heart of this campaign was a powerful AI engine trained on musical structure, lyrical emotion and language patterns; essentially, a digital Cupid with a songwriting ability.

Here’s how it worked:

• Users filled in their key details: names, inside jokes, quirks, even how they met.
• The AI helped compose a custom song, including the lyrics and customised melody, that captured their story in under two minutes.
• The track was then delivered as a one-of-a-kind love anthem, shared across socials and messaging apps.

It was fun, it was free and it had everyone saying, “Wait – this is actually kinda good?”

Beneath the cuteness and romance was a masterclass in AI-powered engagement. It was a deeply emotional, hyper-personalised experience, made possible by the precision and scalability of generative AI.

The Impact

HONOR’s AI love song platform hit all the right notes:

• Hundreds of users engaged within days of launch.
• High shareability turned every love song into a viral moment.
• Emotional relevance gave the brand a genuine connection with its audience.
• AI powered personalisation positioned HONOR as an innovator, not just another smartphone brand.

What traditionally could have taken weeks of creative ideation, lyric writing, recording and production was compressed into a campaign that went from concept to launch in a very short amount of time. By automating music composition and personalisation, we cut campaign execution costs, while massively increasing creative output. The efficiency of AI meant the team could scale personalised songs for hundreds of users without adding production overhead, turning Valentine’s Day into a high-speed, high-impact engagement win.

For Enfection, it was another bold first; bringing generative AI into the realm of music, romance and digital campaigns. It was a reminder that tech doesn’t have to be cold or clinical. Sometimes, it can sing.