Introduction

As a high-performance wound healing solution designed for Indonesia’s toughest protectors; its armed forces, WUND+ wanted to break away from clinical, forgettable product videos and create a cinematic experience that tugs on heartstrings. The mission? To launch a hyper-realistic, emotionally-charged AI video that conveyed the importance of taking care of soldiers after each day of harsh training.

And that’s exactly what we delivered. With a full AI voiceover, AI-generated visuals and an intense, boots-on-the-ground storyline, we created a brand film that was powered entirely by our team of AI experts. 

The Project

The brief was clear: Go big. Go bold. Go beyond “product demo.”

We built an entire video from scratch using AI, from realistic voiceovers, to synthetic scenes of soldiers in action, to an AI-generated doctor breaking down the science behind WUND+.

The result? A cinematic experience that follows the daily struggles of Indonesian soldiers, from misty jungle dawns to grueling bootcamp drills, juxtaposed with moments of quiet exhaustion and the all-too-human need to heal.

Key AI elements included:

• Hyper-realistic video generation to build high-intensity training visuals
• An AI powered narration that told the story with dramatic precision
• A virtual medical expert delivering trusted product information like a brand ambassador, all removing the need for an actual shoot. 

And the story? It was mainly about resilience. About humanising the heroes who serve. About making healing feel urgent, powerful and deeply personal.

The Impact

WUND+’s AI-powered film didn’t just grab attention, it commanded it. It was bold, emotional and memorable in a category where most competitors still lead with bullet points and product specifics. 

This project proved that with AI, scale and quality don’t have to come with a blockbuster budget or timeline. From storyboard to final cut in less than a week, the fully AI-generated film slashed production costs without compromising on cinematic impact. Freed from the constraints of location, crew and equipment, the team was able to focus purely on creative storytelling; boosting productivity and delivering a campaign that hit hard, fast and far.

Internally, the video became a centerpiece for stakeholder presentations, distributor engagement and international expansion efforts. Externally, it showed that AI can do more than just automate, it can inspire. Especially when you bring together tech, storytelling and a product with real-world impact.