After doing stints in major regional MNC’s, Darshana took over the marketing reigns at Citizens Development Business a few years ago and has been instrumental in the way CDB has moved up the finance companies list in Sri Lanka, making it a force to be reckoned with.
After doing stints in major regional MNC’s, Darshana took over the marketing reigns at Citizens Development Business a few years ago and has been instrumental in the way CDB has moved up the finance companies list in Sri Lanka, making it a force to be reckoned with.
He is the Deputy General Manager at Citizens Development Business Finance PLC and is skilled in business strategy and sales management. Darshana is considered to be skilled in leadership and also a successful brand champion in his profession and holds a Masters in Business, Management, Marketing and related support services and also a Bachelor's in Marketing.
Whilst talking about the changing role of a marketer and the KPIs, Darshana also talks about how he applies some of the modern thinking around mobile marketing. Whilst stressing on the impact Digital Marketing provides to his industry, he too talks about the fundamentals of marketing.