Kush leads the marketing efforts of one of the most innovative global technology brands out there. A modern marketer that relies on inbound marketing tells us how un-learning is almost as important as learning!
Kush leads the marketing efforts of one of the most innovative global technology brands out there. A modern marketer that relies on inbound marketing tells us how un-learning is almost as important as learning!
Her background in Product Marketing in financial technology, campaign management and digital marketing has certainly helped her to get to where she is now. She also holds a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing UK and a Masters in Strategic Marketing from AeU.
Kushlani talks about how WSO2 manages their Digital Marketing aspects and the basic functions the company focuses on. She also gave us her thoughts on marketing in general and some of the key KPIs she tracks and monitors