Retail Marketing in the New Normal Retail as we know it Every industry in the world goes through monumental changes, mostly in response to a crisis or as part of their adaptation journey to be relevant in a fast-paced world. Consumers are also exposed to millions of companies that are fighting to get the consumer’s […]
Over the 21st century, the automotive industry has been growing rapidly. It sounds exciting, but do we know what is out there? It is vital to know your target audience and find new ways to create awareness through your brand’s online presence as an automobile manufacturer. A business can reach prospective buyers and increase conversion […]
As the world continues to adjust to the global disruption caused by COVID-19 in 2021, educational marketing must do the same. What is education marketing? This promotes and facilitates the use of valuable educational content by institutions and individuals. Educational content will reach the desired target audience with the right education marketing strategy, resulting in […]
Social media is no longer thought of as a medium where users mindlessly scroll through, but it is known to provide experiences that change minds, habits and lifestyles. Instagram is the second most accessed network with over one billion monthly active users. They are known to browse for an average of 53 minutes per day, […]
How Big is the Pharmaceutical Industry? The pharmaceutical industry has emerged rapidly and has experienced significant growth over the past years especially with the Covid-19 pandemic and it is one of the most in-demand and profitable industries in the world. The pharmaceutical industry consists of organizations that are responsible for researching, developing, producing and distributing […]
For the first time in a hundred years, this April marks an entire month of 420! For those blissfully unaware of canna-culture, the date 4/20 corresponds to the numerical code for marijuana. Although the origins of this number are hazy, pop culture has kept this tradition alive for many years. This year proves no different, […]
Due to the current pandemic sweeping the world and the COVID-19 crisis slowly reaching its peak, Keells had to adjust daily communication tactics. The supermarket giant adopted a situation-based approach when it came to sharing content and strived to deliver content to customers on a tight deadline in line with changes that were happening across […]
For Rocell our team created multiple campaigns that went across Facebook, YouTube, Instagram and Google platforms. Promotional advertisements featuring trilingual captions that focused on tiles and bathware were separated into several campaigns. A series of videos and still images to increase awareness of offers by Rocell were used in our ‘Reach’ campaign. Our main focus […]
We recently executed a campaign for HNB Assurance, for their new product launch ‘Supreme Health Benefit’. Supreme Health Benefit facilitates the reimbursement or settlement of expenses incurred due to hospitalization of the Life Assured for a member of the family. The key feature of the product being Medical Reimbursement Benefits for overseas hospitalization and the […]
The campaign we would like to highlight this month is something we did with ACCA recently where we developed a gamified platform called ‘Escape the Challenge’ that helped students to enhance their knowledge and skills on certain areas via MCQ’s, crossword puzzles and real problems that Sri Lanka is currently facing. The main goal of […]
Most of us may recall a time when we only had fixed lines in our houses to make phone calls. However, development of technology enabled the introduction of mobile phones to the local market, which was used by a handful of people back then. With time, mobile phones became more affordable […]
The internet is quickly changing the world as we know it. For the first time in the history, a single businessperson can compete on equal footing with large, multinational firms. Anyone can sell something, collect the money for the item, then go purchase it and sent it to the buyer. Today, armed with nothing more […]
We live in an age where we see digital native unicorns; a name fondly used for startups valued for more than $1Billion. They’ve turned the world of business upside down by focusing on customer experiences with great UI’s (user interfaces) that sits in front of the masses backed by a great systematically driven supply chain. […]
651 Kotte Rd, Kotte,
Sri Lanka
